People in this thread are getting really hung up on the idea that someone with a bike == cycling enthusiast. In Europe a huge amount of people just own a bike. Often some beaten up thing they probably paid €30-200 for at a flea market or bike shop and use to commute or meet friends. Maybe it's fallen into a state where it's unrideable. The €50 is just a simple nudge for all those people to get it roadworthy so they c…
I’m an American, and literally everyone I know owns at least one bike, and it’s rideable. I’m not even in a big city - in fact I live closer to cows and sheep than to anything resembling a skyscraper...