Do most people really need $50 for bike maintenance? I think I've spent about $15 on my beater bike over the last couple years, just to buy a new tube and maybe some wd40. For the vast majority of people I would imagine that they don't maintain their bike at all, modern bikes hold together pretty well.
My company will cover the costs. Not that I couldn't pay for it, but it's a nice gesture to motivate us to use them, just like this French deal.