There is no proof that will ever satisfy a person dead-set against this. Ever since I brought this home from school as a child, my whole family ribbed me mercilessly for it. If you tell a person that 3/6 = 1/2, they'll believe you - because they have been taught from an early age that fractions can have multiple "representations" for the same underlying amount. People mistakenly believe that decimal numbers don't hav…
Before that, despite accepting the proofs that were given to me, there was always something in the back of the brain telling me "mmmm there is something wrong in that". The only thing close to that was a reasoning like the following:
1 divided by 3 = 1/3 = 0.333..., but then 3 * 0.333... = 0.999... so 1 = 0.999...
This comment in the wikipedia page nails it down:
"The lower primate in us still resists, saying: .999~ doesn't really represent a number, then, but a process. To find a number we have to halt the process, at which point the .999~ = 1 thing falls apart. Nonsense."