Update from Disney: > The above legal language applies ONLY to replies to this tweet using #MayThe4th and mentioning @DisneyPlus . These replies may appear in something special on May the 4th! https://twitter.com/disneyplus/status/1254849654585323525 ... as if that's really any better.
Now the interesting question is whether they were simply lazy in the language and this was their initial intent or if the 5 hours of the original tweet being ratioed motivated a change. The new clarification is absolutely better to not claim ownership over the entire hashtag, but it is questionable to claim in one tweet that any replies made to a different tweet are an agreement to a private TOS.
Of course the way they said that could have been worked on.