Earlier quoted context omitted.
Today's static site generators are simply not fit for mass consumption. Even Jekyll—among the most polished and popular—immediately presents anyone stumbling onto its landing page with a facsimile of a terminal window with 3 inscrutable commands. And the kicker is that even if a prospective "customer" who was previously unacquainted with the command line managed to find their system's terminal emulator to open it up…
This describes my experience with Hugo. I ran into not only an implicit zero step, but many other intermediate steps that were not explicit in the documentation. My decision for Hugo was influenced by the clear "getting started" type of instructions on their website. I got a bit frustrated in the end, so rolled back to WordPress.
One of the things I mentioned in that post is folks' tunnel vision—in these cases, tunnel vision on the parts of the people associated with the project who are unable to see the actual number of hurdles that an outsider will encounter. The post on the Light Table blog[1] that I referenced lays this out, too. Its title "Pain We Forgot" is almost self-explanatory.