New Coke, 35 years on • Hacker News Board

Re: New Coke, 35 years on

#11

Post by lukeduff » Thu, Apr 23, 2020, 4:36 PM UTC

Then they ruined it (in the US at least) by replacing the sugar with corn syrup.

Re: New Coke, 35 years on

#12

Post by ajphdiv » Thu, Apr 23, 2020, 4:36 PM UTC

Do they have different formulas for different countries? I’ve had coke products in several different countries and they all tasted different to me. The most noticeable was a coke in Germany tasted less sweet compared to US coke.

Re: New Coke, 35 years on

#13

Post by rangibaby » Thu, Apr 23, 2020, 4:37 PM UTC

franze wrote: post #3

Not mentioned in the article was the "market research gone wrong". New Coke was market tested in supermarkets with taste samples and questionnaires. New Coke was preferred in these taste tests. But the context was wrong, a small sip in the supermarket under surveillance is not a bottle at home / cinema / picknik. But: "almost ruined" is wrong, too. After this CocaCola basically got the status as USA national heritage…

“Some cynics say we planned the whole thing... ...The truth is we are not that dumb and we are not that smart.”

Re: New Coke, 35 years on

#14

Post by pravda » Thu, Apr 23, 2020, 4:37 PM UTC

7thaccount wrote: post #4

I've never had New Coke, but heard it was good. Can anyone speak to the flavor?

New Coke was much better then old coke!

I find Coca Cola "Classic" undrinkable. Too tart, for my taste.

Re: New Coke, 35 years on

#15

Post by vonmoltke » Thu, Apr 23, 2020, 4:42 PM UTC

lukeduff wrote: post #11

Then they ruined it (in the US at least) by replacing the sugar with corn syrup.

That happened before the "New Coke" debacle.

Re: New Coke, 35 years on

#16

Post by josh_fyi » Thu, Apr 23, 2020, 4:43 PM UTC

Or possibly New Coke was a huge boost, through the attention that the controversy aroused. After the New Coke fiasco wrapped up, Coca Cola sales soared.

Re: New Coke, 35 years on

#17

Post by Ancalagon » Thu, Apr 23, 2020, 4:43 PM UTC

ajphdiv wrote: post #12

Do they have different formulas for different countries? I’ve had coke products in several different countries and they all tasted different to me. The most noticeable was a coke in Germany tasted less sweet compared to US coke.

yes, in the US anyways corn syrup is used in place of sugar cane which is used in say Mexico

Re: New Coke, 35 years on

#18

Post by armadsen » Thu, Apr 23, 2020, 4:46 PM UTC

munificent wrote: post #7

This "article" is a brilliant little ad for new the Stranger Things-themed re-release of New Coke.

You mean the re-release they did a year ago and that is long since sold out? If this is advertising for that, it's a pretty dumb strategy to publish it a year too late. (Amazon has them but only from third party sellers.)

Re: New Coke, 35 years on

#19

Post by ycombi3 » Thu, Apr 23, 2020, 4:48 PM UTC

They have had very deceptive advertising tricks in the past, such as "original formula" not being the original at all, and having to fix it to "original taste." To me that is very underhanded.

Re: New Coke, 35 years on

#20

Post by chrisseaton » Thu, Apr 23, 2020, 4:49 PM UTC

franze wrote: post #3

Not mentioned in the article was the "market research gone wrong". New Coke was market tested in supermarkets with taste samples and questionnaires. New Coke was preferred in these taste tests. But the context was wrong, a small sip in the supermarket under surveillance is not a bottle at home / cinema / picknik. But: "almost ruined" is wrong, too. After this CocaCola basically got the status as USA national heritage…

I heard something about sweetness? If you're taking little sips you much prefer sweeter, but you wouldn't want an entire drink of that much sweetness.

I heard that's why Pepsi Cola (sweeter than Coke) wins in those blind taste tests... but everyone still drinks Coca-Cola instead.