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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#291

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I saw the magic leap demo in person at their Florida office. It was quite something. Imagine minecraft, but in real life. They had blocks you could put on walls, dinosaurs roaming around on the ground, knights fighting the dinosaurs, and all of it was controllable. It was in a small-ish room, roughly ... 15x15 feet? a few meters by a few meters. It had couches in the room, and pictures on the walls. It didn't look sp…

>But how could we know it would play out this way? For anybody who hadn't seen the demo, the company always looked like typical SV smoke selling pitch. "This is the best thing ever", "It will change the world", "We have great stuff but we can't show them in public because reasons". The whole "demo in a closed, secret room and then you can't tell anybody about it" reminds me too much of the carnival fair fortuneteller…

Not everyone. The potential is absolutely there, and even the devices that are available today would be groundbreaking, if only someone could figure out something to do with them.

As for that, the ecosystem is far too closed. ML and Microsoft seem to be approaching the technology Apple-style, with expensive hardware and by-the-numbers (if that) developer support, which would allow them to control the platform - and profits - once the we reach some sort of inflection point where either a unpredicted killer app emerges or the tech matures enough for the more obvious applications to be viable.

They're not going to get there, though; someone is going to (or perhaps already has) released a cheaper alternative with a low barrier-to-entry creation platform, and that will allow the number of people who have access to both a good-enough device and a good-enough skillset to reach a critical mass. They'll create for that device and platform and everyone else will be playing catch-up. It's the early PC and BASIC all over again.

Do you know what would be really interesting? If Sony's PS5 were to launch with an affordable VR headset and an updated version of Media Molecule's Dreams.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#292

A little perpendicular to the subject, but this kind of thing always brings my mind back to iPhone. Apple had AT LEAST four kicks at the can with mobile devices. They had the "Knowledge Navigator" vaporware in 1987, twenty years before iPhone. https://en.wikipedia.org/wiki/Knowledge_navigator They started working on realizing the KN concept in 1987, and shipped Newton in 1993, fourteen years before iPhone. Alas, the…

Except that Apple wouldn't have survived if their primary business was mobile devices ... VC cash or otherwise.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#293
post #200

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I've played with the ML and HoloLens and they are comparable. As someone who was raised on 8-bit games, it's mind-blowing. But really none of them are sharp enough to make you suspend disbelief that you're seeing something that isn't there. And I haven't seen any remotely compelling use case that would make them worth spending even $500 on. VR is much further ahead. Not quite mainstream, but it's got a real consumer…

I think the Oculus Quest is mainstream. It's relatively cheap. Easy to use. Completely standalone. And most importantly it has at least one game that it's actually worth buying it for (Beatsabre). Nothing on the Hololens made me think "yeah I want to do that again".

Oculus Quest sold something like 200k units... That's small potatoes and I wouldn't classify Quest or VR as 'mainstream'.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#294

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Yeah - even the fake demo use case isn't that compelling to me. This is the kind of thing that I think the real AR value will be from: https://twitter.com/st8rmi/status/1249950879807045633?s=21 Basically a meta-layer for the real world that you can interact with outside of a screen. This would let you do things like interact with a lightswitch from across the room by looking at it, get metadata about most object stat…

The hardware can do this, it's just that you can't get any funding for anything interesting. You're basically stuck with hobby apps and marketing demos developed via consultoware. The hobbiests can't afford the tech or the lack of reach and the consultoware shops have exactly zero imagination (I know, I worked at one). I personally define VR vs AR as "who provides the context in which we are working? The app (VR), or…

This is the thing that gets me. There are plenty of people who would be willing to design around existing constraints, just because they think the tech is cool and they want to see what they can do with it.

But the cost of entry is mid-4-figures, between the hardware itself and the required development equipment. It's obvious that the people making the hardware and platform aren't a wide-enough cross-section of the public to create what business interests or consumers don't know that they want yet. They're shooting themselves in the foot, trying to maintain control over the platform.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#295

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My guess at the killer app for AR is airplane maintenance. Imagine a physical checklist where areas get highlighted, arrows to direct you to the next step, and a little red icon that goes green when you're done. I think this could shave real time (maybe a third?) off airframe downtime while keeping the very high accuracy requirement. That would save actual money.

This already exists

Cool!

Is there anything I could read about that? I'm taking your word for it, I would just find that interesting.

Or do you mean "this already exists but isn't in AR goggles"? Because I can see where my phrasing was unclear, I mean this mounted in an AR HUD.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#296
post #196

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I don't trust Evans at all, but I'm going to partially defend that here. There's a long history of technology being absolutely amazing the first time you use it and then not mattering at all. E.g., the Segway was going to revolutionize transport. The 3D space is particularly prone to this. I count at least 5 waves of 3D innovation going back to the Great Exhibition in 1851. 3D movies were going to revolutionize thing…

While I agree with your point, did anyone except the inventor and the marketing team think Segway was going to revolutionize anything? I seem to remember all the revolution talk coming from Segway people before they had even unveiled the thing. It was just a big hyped secret that would "revolutionize" the world. I remember being extremely underwhelmed when they unveiled it. It seemed like one of those things that had…

Many people did think it was revolutionary. "Venture capitalist John Doerr predicted it would reach $1 billion in sales faster than any company in history, and that it could be bigger than the Internet." https://www.wired.com/2015/01/well-didnt-work-segway-technol...

And it wasn't totally insane, for the same basic reasons people think scooters, etc, could revolutionize cities.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#297

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

Not only is AR/VR not going away, but this time period is likely to be looked back at as a turning point for the technology where it began to slowly leave the "toy" stage out of necessity. Magic Leap spent too much money on tech and a market that weren't ready.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#298
post #203

Earlier quoted context omitted.

> VR represents a potential opportunity in the times of social distancing. I always assumed that Facebook is playing the long game with VR, with the end goal being a re-imagined Second Life. They need to wait until the technology is cheap/mature enough though, which is probably 5-10 years out.

5-10 years? They are selling the standalone Oculus quest for $400 right now. At least, they would be if they could keep it in stock. Seems cheap enough for mainstream. Considering the game console price point.

I think it is a mix of things that make 5-10 years sound reasonable to me. Part of it is the equipment setup and hardware requirements make it almost a gaming hobbiest attraction still. (although I have not set up a quest or reviewed the recommend specs)

The comparison consumer-ready technology would be an iPhone or a Nintendo Switch which are sort of out-of-the-box experiences mainstream consumers are quickly getting used to.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#299
post #109
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Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

They weren't selling a fantasy, they were selling real tech. Their block has been "consumerizing" it. My understanding (from sources who have experienced the demo) is that their first demo was BONKERS. They projected light right onto the users eyes, so instead of having a AR heads up display, you had a light beam projecting images into your eye so they could add elements into your field of vision and make it look lik…

Was that the one where they vibrated a fiberoptic to basically create a scanning projector?

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#300
Magic Leap Theranos

But I've said it for years, if I shorted it 2+ years ago I would have lost money!

Not sure what that means.

They are clearly pivoting off Covid-19 for more VC money, something I wouldn't have predicted last year. I guess if not Covid-19 it would be something else.

How do you predict when they will fall off the end of the graph I guess is the question?

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