The author suggests that Amazon hasn't dealt with third parties at major scale. That seems counter to my experience, where almost 50% of my purchases on Amazon are fulfilled by a third party. For companies at the scale of Google, Amazon, and Apple - I'd suggest that hiring the talent and developing the risk management processes aren't as large a hurdle as he would suggest. The major challenge is convincing people (ve…
>The major challenge is convincing people (vendors and sellers) as to why they should use your system. See, that is the /first/ challenge; but as you start overcoming that barrier, you start hitting the problem the author starts talking about. E-gold, for instance, did pretty well solving the "convince people to use us" problem, but choosing to ignore the fraud issue killed them (and almost landed them in jail)
I've heard of E-Gold, and may have created an account- but I've never used them. I just IM'd three of my friends - one had heard of it, two hadn't. None had ever used it. They all frequently use both Paypal and Amazon (one is a prime member).
I realize that anecdote is not the singular of data, but, a quick glance at Wikipedia, shows that at their peak, E-gold only had 5 million accounts - 2.5% of what Apple has today. (And, in Apple's case, these accounts are connected to an actual Credit Card customer)
So - two things to be aware of:
o E-Gold was relatively small. When you are small, you can't afford to hire the high-level risk management talent. These people are rare, and very expensive. Therefore, one of the critical tasks of _small_ payment processors (not the large ones, Apple/Google/Amazon can afford their salaries and departmental budgets) is to survive long enough and not get shut down by making these mistakes. I'm certain Paypal, when it was smaller, also came close to the abyss several times before they got to scale.
o Of course, the way you get to scale is you make yourself attractive, _or_ you subsidized your payment processing with the rest of your business. (Think about Microsoft buying their way into Console Entertainment)
I'll agree that fraud and risk management are important, but I do not believe that they are barriers to success for the companies the author had identified, they are more important to the smaller players (E-Gold).
For the larger players the question they have to answer for sellers is "Why should we use you? Which consumers are using your system that would make it worthwhile to going to the hassle to adding you as a payment option?" For the consumers it is "What do you do better than my existing Credit Card/Paypal Account which has served me well as a consumer?"