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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#61
post #55

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

Oculus Quest has been a major hit, do you have any info on facebook walking away from VR? I just don't think they are with the amount of work they are doing on the Oculus ecosystem atm.

Ya, I don’t think Facebook is stepping away from VR at all, or even AR for that matter. Quest has been a huge hit during quarantine, too bad they’ve been hard to get ahold of.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#62
post #23

Earlier quoted context omitted.

I think it’s up there, but still Google Glass takes the cake (or maybe General Magic). Glass did release limited versions of stuff, unlike Magic Leap, but I think they spent way more money than Magic Leap. Magic Leap raised $2.6B [0]. Although I have no idea how much Google spent, I suspect it’s more than this when you factor in the barges and rollout plan that they had and didn’t use at all. [0] https://www.crunchba…

Glass was killed by a single word: "glasshole" - I've never seen anything else so utterly destroyed so quickly.

I don’t think so. They just didn’t find the tech ready for a useful experience yet.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#63

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

Not sure why you are claiming that Facebook has stepped away from AR/VR. I know that Facebook is still hiring quite heavily in the Seattle area for AR/VR HW roles.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#64
post #2

Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

I think it's less of a tale of "vaporware" (I mean, Magic Leap has something that actually exists, even if it's not successful) than yet another cautionary tale of startups taking WAAAYYY more money than they need. There was simply no reason for them to need this much cash before they proved market fit. I mean, has there ever been a successful company that gorged on funding before they needed it that eventually becam…

Or: It doesn't matter how many billions you spend on a problem if the core technology isn't there. Scientific discovery advances based on curiosity and open experimentation. That even includes when we "know" how to do the things but its not miniaturized enough yet. Imagine being a company tasked with inventing the walkman 10 or 15 years before it was possible. You'd end up with some crazy designs.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#65
post #53

Earlier quoted context omitted.

I think it's less of a tale of "vaporware" (I mean, Magic Leap has something that actually exists, even if it's not successful) than yet another cautionary tale of startups taking WAAAYYY more money than they need. There was simply no reason for them to need this much cash before they proved market fit. I mean, has there ever been a successful company that gorged on funding before they needed it that eventually becam…

Do you remember the whale demo[1]? This isn't close to anything they released and I don't see how that is the result of taking too much money or not being able to find a market fit. This product simply didn't exist. [1] - https://www.youtube.com/watch?v=GbpqwUUfMAQ

And this is what Magic Leap could actually do: https://www.youtube.com/watch?v=UZ7-F_vWUVE

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#66

Wow, they burned billions. Karl Guttag has blogged about them for years, debunking their technology. Hi blog is a good read for all things in the AR/VR space https://www.kguttag.com/

Their tech is actually pretty decent. It's as good as anything else on the market. Their biggest mistake has been setting sky high expectations and just not coming close. If you got a cold demo of Magic Leap you'd probably be blown away. If you watch their simulated demo from however many years ago, then try on the headset you'll be sorely disappointed.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#69

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

If you look at any of Mark Zuckerberg's statements, it's clear he still believes in pushing more and more funding to AR/VR, not sure where you're getting your info.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#70
post #55

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

Oculus Quest has been a major hit, do you have any info on facebook walking away from VR? I just don't think they are with the amount of work they are doing on the Oculus ecosystem atm.

Yes, a quick survey of posts in /r/virtualreality revealed this thread [1] asking about a "missing" media blitz on the Quest.

The reaction was that the demand for the device so outpaces supply Facebook shouldn't advertise it.

But the OP points out something I hadn't though of, which is that VR represents a potential opportunity in the times of social distancing.

If Coronavirus becomes like the normal flu, where seasonal vaccines offer only partial coverage[2]--social distancing will become something people get very good at and want to maximize the bounds of experience in.

Thus, if anything Facebook would want to increase its investment and accelerate roadmaps for the technology.

[1] https://www.reddit.com/r/virtualreality/comments/fqk3dd/face...

[2] This hypothesis is based on this report from late yesterday and is currently not yet getting media attention:

https://news.ycombinator.com/item?id=22941012

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