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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#51

This is such a weird company. They created big buzz over years and it seems they are just fading away quietly with nothing to show for the money they took in. Reminds me a little of Theranos (although not as criminal). Why do these investors keep pumping so much money into a company that has nothing to show? I thought they do due diligence.

In some sense, if these things didn't ever happen then it would be a sign that VC is broken. They're not supposed to be investing in sure things.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#52
post #23

Earlier quoted context omitted.

I think it’s up there, but still Google Glass takes the cake (or maybe General Magic). Glass did release limited versions of stuff, unlike Magic Leap, but I think they spent way more money than Magic Leap. Magic Leap raised $2.6B [0]. Although I have no idea how much Google spent, I suspect it’s more than this when you factor in the barges and rollout plan that they had and didn’t use at all. [0] https://www.crunchba…

Glass was killed by a single word: "glasshole" - I've never seen anything else so utterly destroyed so quickly.

I would be glad to be a designated glasshole in return for a decent and affordable AR device to put on my face. Like, "shut up and take my money!" If you build it me and my fellow nerds will be waiting in line.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#53
post #2

Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

I think it's less of a tale of "vaporware" (I mean, Magic Leap has something that actually exists, even if it's not successful) than yet another cautionary tale of startups taking WAAAYYY more money than they need. There was simply no reason for them to need this much cash before they proved market fit. I mean, has there ever been a successful company that gorged on funding before they needed it that eventually becam…

Do you remember the whale demo[1]? This isn't close to anything they released and I don't see how that is the result of taking too much money or not being able to find a market fit. This product simply didn't exist.

[1] - https://www.youtube.com/watch?v=GbpqwUUfMAQ

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#54

This is such a weird company. They created big buzz over years and it seems they are just fading away quietly with nothing to show for the money they took in. Reminds me a little of Theranos (although not as criminal). Why do these investors keep pumping so much money into a company that has nothing to show? I thought they do due diligence.

> Reminds me a little of Theranos (although not as criminal).

More like Dean Kamen's launch of "Ginger" in 2001.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#55

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

Oculus Quest has been a major hit, do you have any info on facebook walking away from VR?

I just don't think they are with the amount of work they are doing on the Oculus ecosystem atm.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#56
post #2

Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

The problem is, that they were never specific about their product. They just suggested that it would be far ahead of the competition which it wasn't.

Nevertheless, I tend to agree that the product they were marketing did never materialize.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#57

Earlier quoted context omitted.

Now with COVID-19, they really DO have a killer demo: 1. Put the goggles on some investor's head. 2. Investor catches COVID-19 and dies. Nobody wants to share VR or AR gear any more. The whole idea of location based VR / AR entertainment centers is deadly now. If it's so great you can't believe it without trying it yourself, and nobody wants to stick their head in a device that anybody else has been drooling and coug…

Don't be such a wuss. None of that is something a little Lysol can't fix, and these places should have always been using such (though I imagine they don't).

You can disinfect your electronics with rubbing alcohol and/or removable covers, but don't put Lysol or other harsh cleaning agents on them

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#58

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

> It's easy to hate on Magic Leap and its self aggrandizing marketing

You mean the fake video demos they distributed?

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#59
post #2

Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

I think it's less of a tale of "vaporware" (I mean, Magic Leap has something that actually exists, even if it's not successful) than yet another cautionary tale of startups taking WAAAYYY more money than they need. There was simply no reason for them to need this much cash before they proved market fit. I mean, has there ever been a successful company that gorged on funding before they needed it that eventually becam…

This is exactly right. They have some impressive technology and if they had found some non-consumer niche applications they could have had a decent business while continuing to develop the display technology to something suitable for consumers, which is probably 10 years away.

They were killed by too much ambition and too much money about 10 years too early.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#60
post #2

Does this officially place the Magic Leap's consumer device on the list of the biggest vaporware products in the history of the tech industry? I don't know whether there was some tech hurdle they could never get over or if they were just straight up selling a fantasy from the beginning, but this result has seemed to be the likely destination for years.

I think it's less of a tale of "vaporware" (I mean, Magic Leap has something that actually exists, even if it's not successful) than yet another cautionary tale of startups taking WAAAYYY more money than they need. There was simply no reason for them to need this much cash before they proved market fit. I mean, has there ever been a successful company that gorged on funding before they needed it that eventually becam…

Magic Leap was founded in 2010, it was a different market for capital back then. The market is the market, you can't fight it or it wipes you out, plus you don't ever have complete information until 5-10 years later.
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