Now 3 decades later we are also at a US level as math has in general been completely de-emphasized at all levels of education.
As for textbooks, at the time EU ones were pretty clean, mostly definitions, axioms, proofs and conjectures, plots etc, layed out in simple black on white, whereas US textbooks were extremely wordy, full of colour and irrelevant photos blasting away at your senses.
Sadly this seems to be the style that commercially won, but I doubt very much it is beneficial to the student.