It just feels like Google keeps squandering its brand. It's like they try to break into a market (e.g. Express for shopping, Hangouts for video chat) and fail to gain sufficient traction so they shut down the attempt only to spin it up again with a new brand.
It seems Google's ineptitude at creating successful brands is causing it to continual create bad products. Instead of just sticking with a brand and growing/improving it incrementally over time they throw it away. That leaves them back at square one trying to gain traction with a brand new product with its own set of issues.
1. https://techcrunch.com/2019/09/11/google-express-to-close-in...