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Ask HN: How to get good at social media?

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11–20 of 76 posts

Re: Ask HN: How to get good at social media?

#11
Why do you care?

I'm going to take the opposite view here, and advise you that if see Social Media as full of hate (which it is in my view), then Social Media is not for you. I recommend you leave it to those who enjoy that sort of toxic interaction, and focus on something you actually enjoy.

Re: Ask HN: How to get good at social media?

#12
In the offline world, much of what "trends" is stuff that hacks people's reward system.

E.g., high-fructose corn syrup, french fries, nicotine, slot machines.

It's bad for us long term, but satisfies our evolved physiological needs in the short term.

Most of the trending content on social media is the same, and much of modern news and commerce has adapted to it.

From what you've said, you're trying to win at the same game, against people/companies who are far more experienced, skilled, resourced and cynical than you.

The answer: don't play that game.

Find a small niche of people you can satisfy with earnestly good quality content.

Think really small - like, 5-10 people, who you can get to know personally and whose interests you can address really really well.

Then grow gradually.

It will seem painfully slow at first, but with a consistent effort over a long enough period of time, you can achieve exponential growth and eventually build a huge audience that really cares about what you have to offer.

One of the best people to follow for guidance on how to do this is Seth Godin. Follow his daily blogs/emails, and read his books, particularly Linchpin, Permission Marketing, Purple Cow and The Dip.

Simon Sinek is another person worth paying attention to.

Re: Ask HN: How to get good at social media?

#13
post #6

Earlier quoted context omitted.

Yeah I get it. Found something to remove toxicity from my feed. And sorry I can't give you an upvote because that would ruin the number. :) Edit: someone ruined the number :(

He's is basicaly telling you to have a niche. Once you have that, you can now use a trickle down process that exposes you to the audience via local celebrities of the niche. That's how things "blow up".

Yeah, exactly.

Make a pair of canvas basketball boots covered in pictures of unicorns and sell them to the 200 people that are desperately in love with unicorns and have always wanted a pair of canvas basketball boots covered in them. Much easier (/cheaper!) than making a bad copy of a pair of Nike Jordan and trying to sell them to everyone already buying Jordan's.

In other words, start a small, high-engagement Instagram account that photoshops baseball caps and jerseys onto cats, then do something similar again and again, then start leveraging your audience into the more generic offerings after... You liked this, then try this as well.

Re: Ask HN: How to get good at social media?

#17
A few things to consider:

Why do you want to get good at social media? You mention spamming tags and subscribing to things that they don't care about.

What is the outcome you want from this?

Getting a lot of likes/RTs? Getting a lot of followers?

If that's the outcome you want, then it sounds more like you want some form of community where you can feel appreciated or encouraged. Social Media is a vacuum of constant churn, and you won't find fulfillment there.

There are exceptions, but I strongly recommend thinking about what things you like to do and try to find your community in real life where the reward is so much higher.

Join a tabletop game club, take French cooking classes, go to some Yoga meetups.

I know now is not an opportune time to go out and meet people, but it's a hell of a lot healthier for your mind and body to be around real people when the time comes. Don't waste your time on social media right now. Build yourself up, learn something new, create something cool. If you get one of those things done, share it on social media if you want, and maybe you'll find some cool people who share your passions or interests.

Re: Ask HN: How to get good at social media?

#18
post #2

Practice? Seriously though, isn't this like everything ? Stop trying to shortcut it and actually put in the work. The people that grew massively overnight are outliers. The other 99.9999% put in time and effort to cultivate the following they wanted. What sort of audience do you want? What do they want to see? Put your ego aside, answer those questions, then create genuinely engaging content that ticks that box and i…

Yeah I get it. Found something to remove toxicity from my feed. And sorry I can't give you an upvote because that would ruin the number. :) Edit: someone ruined the number :(

I don't see numbers- one of us is the "control" ...

Re: Ask HN: How to get good at social media?

#19
It's not that different from other social endeavors. If you don't have existing social connections, meaning people don't know who you are, it's tough. If you're already "famous" you could be posting third-rate content and get decent engagement. Even if you get a few posts to go viral it doesn't help you in the big scheme of things if you cannot convert it into a relationship.

At the end of the day it's all people on the other side. Think how to get them to like YOU, not your posts.

Re: Ask HN: How to get good at social media?

#20
post #17

A few things to consider: Why do you want to get good at social media? You mention spamming tags and subscribing to things that they don't care about. What is the outcome you want from this? Getting a lot of likes/RTs? Getting a lot of followers? If that's the outcome you want, then it sounds more like you want some form of community where you can feel appreciated or encouraged. Social Media is a vacuum of constant c…

Pretty sure OP is trying to grow a community/following about a relevant subject so his marketing is effective.
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