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Am I charging too high for design?

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Am I charging too high for design?

#1
Hi. I am a freelance web designer. My portfolio is at www.madebyargon.com

I generally price my designs at $3000-$3500 for a full website redesign/ user interface design. This usually comes to around $40-50/hour which I think is fair.

I have noticed however that a lot of prospective clients, who absolutely love my design, find my prices to be too high.

Am I charging too high? How much would you pay for a redesign of your website or webapp?

Re: Am I charging too high for design?

#2
No, your not. I won't even look at your portfolio.

I used to work in creative teams, and I've worked with colleagues who charge £500 a day in the UK. A lot of the value comes in not only the design, but how he packages it up.

(Just looked at your portfolio. I'd say your prices are good).

Re: Am I charging too high for design?

#3
The sites look really good - I think they warrant $40-50/hr.

You may want to consider offering multiple "packages" if you don't want to lose those clients. $3000/$40 = 75 hours... if you offer a package that's 25 or 50 hours, you can lower the price and maybe keep the client.

That said,

1. You have to set expectations clearly - if they're not paying for a $3k website, they're not getting a $3k website. (most people will still expect that quality even if they're paying less, for whatever reason) Be clear with them about what they're getting.

2. If you have enough work at that price, don't bother. My guess from you posting this is that you want their business.

Re: Am I charging too high for design?

#4
post #2

No, your not. I won't even look at your portfolio. I used to work in creative teams, and I've worked with colleagues who charge £500 a day in the UK. A lot of the value comes in not only the design, but how he packages it up. (Just looked at your portfolio. I'd say your prices are good).

If my prices aren't too high, then what am I doing wrong?

Re: Am I charging too high for design?

#6
post #3

The sites look really good - I think they warrant $40-50/hr. You may want to consider offering multiple "packages" if you don't want to lose those clients. $3000/$40 = 75 hours... if you offer a package that's 25 or 50 hours, you can lower the price and maybe keep the client. That said, 1. You have to set expectations clearly - if they're not paying for a $3k website, they're not getting a $3k website. (most people w…

Yes, I'm not getting enough work, and 9 out of 10 people who contact me go elsewhere after hearing my prices, even though all of them love my designs.

The problem with the whole "packages" is that I don't do that. Most people who come to me just want a new design and aren't concern about whether it takes me 10 hours or a hundred. Like-wise I quote a fixed price and not an hourly rate, most being in the $3000-$3500 range.

Re: Am I charging too high for design?

#7
post #5

I should also add that I'm based in Dhaka, Bangladesh. Does this warrant a lower price, since I'm unable to meet with clients face-to-face?

"I should also add that I'm based in Dhaka, Bangladesh."

If you mention that upfront, expect a certain set of people to expect you to do the work for 100$ (or less!). Blame outsourcing. ( I live in India fwiw). I make no claim that this is what is happening (I am a developer and know nothing about design and the rates thereof) Just something to be aware of. Good Luck.

Re: Am I charging too high for design?

#8
It's not all prices and design skills. It's also marketing. You need to sell yourself. If you aren't getting the work then you are in the wrong markets or you aren't doing a good enough job at the sales part.

Also, there's no way that you can throw out a "general" price. The requirements of the sites and the clients are all different. Aside from the workload differences, you can double your prices for some clients and get away with it just because you get that gut feeling about it.

Re: Am I charging too high for design?

#9
post #6
post #3

The sites look really good - I think they warrant $40-50/hr. You may want to consider offering multiple "packages" if you don't want to lose those clients. $3000/$40 = 75 hours... if you offer a package that's 25 or 50 hours, you can lower the price and maybe keep the client. That said, 1. You have to set expectations clearly - if they're not paying for a $3k website, they're not getting a $3k website. (most people w…

Yes, I'm not getting enough work, and 9 out of 10 people who contact me go elsewhere after hearing my prices, even though all of them love my designs. The problem with the whole "packages" is that I don't do that. Most people who come to me just want a new design and aren't concern about whether it takes me 10 hours or a hundred. Like-wise I quote a fixed price and not an hourly rate, most being in the $3000-$3500 ra…

Right - so what I'm saying is you may need to lower your end-product standards. There are certainly clients that will pay $3000-$3500, but many may only be able to afford $800-$1200 say. If you want their business, you need to be able to deliver a product for that budget. Unfortunately, it won't be as good - that's just the nature of it (that's why you have to be very upfront with clients). It doesn't have to go in your portfolio, just your bank account.

Re: Am I charging too high for design?

#10
post #4
post #2

No, your not. I won't even look at your portfolio. I used to work in creative teams, and I've worked with colleagues who charge £500 a day in the UK. A lot of the value comes in not only the design, but how he packages it up. (Just looked at your portfolio. I'd say your prices are good).

If my prices aren't too high, then what am I doing wrong?

It's not that you're actively doing anything wrong it's merely the market. People want everything for nothing. I've seen people shop at Wal-Mart for $1 items only to return them because they weren't the quality they were expecting. Society, blah.
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