>There’s a palpable sense among everyone from Apple I spoke to yesterday that this is the biggest and most important thing in the history of the industry. Seriously? Bigger and more important than the invention of the Internet and WWW? Well, I just wish the Post-PC devices wouldn't come with a 30% (or 43%) surcharge for all subscription content.
I fear the world got lucky in that the Internet inherited its openness from academia, and the PC inherited its openness from the early hobbyist microcomputer scene. As in many other industries, openness - except when necessary for a bare minimum of interoperability - has never really been the norm in consumer electronics. As computing moves beyond the PC, I think that (sadly) we are going to have to get used to propr…
Phones have been historically locked down by carriers. Taking a look at the alternatives from just 5 years ago, the iPhone looks pretty damn open. And there is a reason for that, and why consumers didn't care.
Consumers are used to phones being locked, but consumers are also used to doing whatever they want with the computers they've bought. And funny thing - this wasn't always the case. IBM-compatible PCs that you could extend with ISA cards, assemble your own, coming bundled with MS-DOS / Windows - weren't the first PCs available. Even Apple came after Atari. And those home computers back in those day were pretty locked.
What changed the scene is the simple fact that software is so much bigger and more profitable than hardware; and there are many forces in the market that want hardware to be an unlocked and cheap complementary to software. You can see that playing right now with the battle between Android / WinMo 7 / iOS / Blackberry.
That's the biggest reason why Microsoft won in the 90's - not only over Apple, but also over IBM's OS/2 - they made no discrimination when it came to hardware, they ensured backwards-compatibility for third-party software at all costs, they kept the SDK free of charge. Compared to IBM's OS/2 ; Windows was a piece of shit ... but it ran fine on 286 processors and was compatible with everything you wanted.
My phone has at least ten times the horsepower of my first computer. I had no expectations out of my Nokia 3310; as I only expected it to make phone calls.
Bottom line - computing doesn't move beyond the PC, but towards the PC.
And Apple is increasingly becoming aggressive because they'd like to keep the grip they have right now, but they also realize that they cannot do it. Want to bet that they'll lose costumers to Android if for example Kindle for iOS is shut down?