Earlier quoted context omitted.
I don't understand where this problem of distributing encryption keys comes from in the context of this tech demo. Zoom uses "passwords" and people are more than happy to distribute them by email / WhatsApp / shouting from the rooftops. The important aspect is that the video conferencing provider and server do not know the key. I also disagree with your opinion that "you can't solve the UX on that". The tech demo her…
I think passing in a static key (password) via a url fragment is what their demo is doing already. However, I get the impression the intention is to verify the keys of who's actually in the room, rather than just trusting a static key which will inevitably leak. They're presumably also planning to re-key via a ratchet to avoid a single leaked key compromising the whole conference recording.
I really hope that it can be as simple as "share a password with someone"/"send an invite link to someone" because as the parent effectively said, this would be a complete UX nightmare.