I like the idea of making art more accessible by spacing out the payment. Congratulations on the launch!
I won't comment on the art for sale, because I think it is too much in the eye of the beholder but I will give some feedback on your website and concept.
- Why fixed installments? Why not say "this piece costs 300$ buy now, or pay 10 installments of 35$ or 20x20$" (forget the numbers, just an example).
- why are there so few pictures of the work? If I buy a piece of art I want to look at it from all angles, get up close, see the structure, see it from far, see the frame etc.
- since you got excited from seeing artists' workspace, why not show them to us? Why not show those cool warehouses/storage containers/houses where the art is piled floor to ceiling?
- When I click on an artist's bio, the last thing I want to see is a full-bleed picture of his face. I want to see where he works, how he is inspired or how this piece was formed.
- out of curiosity: how did you come up with the 30/70 split between fees/artist's check? How do the artists respond? Have you had anyone say the fees are too high?