Earlier quoted context omitted.
I think if they can just be clear that they will do 10 million impressions per property per month for free forever that would clarify the free tier (and match google I think).
We do over 25m impressions a month and it's still get GA for free
With Google analytics, you are the product, not the customer. Free ad-supported SaaS is really a different value proposition from non-ad-supported paid services.