Live data from Hacker News

An alternative to using Google Analytics on your website

plausible.io

71–80 of 311 posts

Re: An alternative to using Google Analytics on your website

#71
post #24
post #16

Google Analytics data isn’t tied to ad targeting. Google doesn’t profile you based on data from sites you visit with GA.

According to google, it is: “Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps”.

Disclosure: Google Analytics consultant. Not a Google employee, but my bread is very clearly buttered on one side here.

The article's use of that verbiage is deceptive. I think it's not actually a lie, but it's misleading.

When you use the Google Analytics product, Google is a Processor under GDPR and a Service Provider under CCPA. They are contractually bound not to process that data beyond providing the service to you, which is dashboards. It is illegal for them to dip into this data for their own purposes without additional authorization from the customer. (Note that in contrast, when you include a Facebook share button, Facebook is a Joint Controller and not a Processor.)

Sharing Google Analytics data with Google is possible but optional. It's fairly easy to do and encouraged (it enables certain features), but those checkboxes have big legal terms next to them that tends to give people pause.

In particular, the Advertising Features setting allows Google to make a connection between Google Analytics data and Google Ads or DoubleClick data.

Re: An alternative to using Google Analytics on your website

#72

If this is your personal website, one option to consider is dropping the analytics completely. Do you really need to know exactly (and it’s not even that exact, since people block or can’t load your analytics) how many people viewed your blog posts? Anecdotally, if you put your email at the bottom of the page you’ll get a pretty good idea just from the number of people who send you one.

You are right, you don't need to know it in a small blog or site But metrics and statistics are the very foundation of science, and the graal of software engineering. I can't resist the temptation of knowing which browsers and the countries of the users of my website, or how many hacker news visitors come to it every other season, so many possibilities... sigh

And you can determine all that from regular web-server logs.

No need to snitch on your visitors to big G.

Re: An alternative to using Google Analytics on your website

#74
post #43
post #5

The biggest drawback to not having Google Analytics on your website is if you choose to run Google Ads for your site and you have to retarget/remarket on Google properties. Without Google Analytics you are out of luck as you can enable remarketing only in Google Analytics (and you would need Analytics linked to Google Ads). If you have a personal website or a business that grows organically without needing to use Adv…

That's incorrect. Google ads have conversion tags you can do remarketing with, no need for Google Analytics.

You are right. I stand corrected. I always used Google Analytics for remarketing audiences because you can use any existing Google Analytics data to build audiences. You can't do the same with Google Ads remarketing tag according to the comparison table here: https://support.google.com/analytics/answer/2611268?hl=en

As a marketer you would want as much data as possible available for remarketing. The wider your audience the better your conversion rate. Without Google Analytics you will be remarketing only to the remarketing list created in Google Ads but not any and every audience that is being tracked by your Analytics property.

Re: An alternative to using Google Analytics on your website

#76

If this is your personal website, one option to consider is dropping the analytics completely. Do you really need to know exactly (and it’s not even that exact, since people block or can’t load your analytics) how many people viewed your blog posts? Anecdotally, if you put your email at the bottom of the page you’ll get a pretty good idea just from the number of people who send you one.

If you want high quality blog posts, you need to know which ones are popular and bring in new readers.

Without that, you'll loose a really strong signal for self improvement, and your blog might become write-only...

Re: An alternative to using Google Analytics on your website

#77
post #18

It sounds like a nice product, but sadly it's not exactly why GA is so popular (being a 'nice' product, that is). It is popular, because it's free, relatively easy to implement on any website, requires no self-hosting and powerful, once running. I've checked your website for pricing, but not only there's no word about free tiers, but there isn't even anything on the pricing at all. So, when it comes to majority of GA…

> It is popular, because it's free, relatively easy to implement on any website, requires no self-hosting and powerful, once running Tbh, I disagree. While a lot of the above is true, it's largely popular because it's a recognisable brand, and because the majority of frontend devs are already familiar with it and haven't felt the need to explore an alternative (network effect). While an alternative does really need t…

GA is also widely supported by other tools marketers know, understand, and use daily. Its appeal is definitely not limited to developers - would-be alternatives might stand to benefit by considering other users.

Re: An alternative to using Google Analytics on your website

#78

If this is your personal website, one option to consider is dropping the analytics completely. Do you really need to know exactly (and it’s not even that exact, since people block or can’t load your analytics) how many people viewed your blog posts? Anecdotally, if you put your email at the bottom of the page you’ll get a pretty good idea just from the number of people who send you one.

> Anecdotally, if you put your email at the bottom of the page you’ll get a pretty good idea just from the number of people who send you one.

You can't be serious. Who in this day and age reads an article and thinks "Hmm, that was useful, I'll send the author a note of thanks"?

This might have been the case in 1995 when there were only a few websites around, and Internet use was considered leisure time and not part and parcel of everyday life.

Re: An alternative to using Google Analytics on your website

#79
post #5

The biggest drawback to not having Google Analytics on your website is if you choose to run Google Ads for your site and you have to retarget/remarket on Google properties. Without Google Analytics you are out of luck as you can enable remarketing only in Google Analytics (and you would need Analytics linked to Google Ads). If you have a personal website or a business that grows organically without needing to use Adv…

don't run google ads either

That is not an option if you are a profit driven enterprise. There is no alternative that is as good/optimized as Google Ads is. You are literally bidding on search intent.

Re: An alternative to using Google Analytics on your website

#80
GA can't really be replaced easily.

There is an army of web consultants ready to help you set up and track your marketing with GA, and just as many marketing consultants that can only work with GA.

While it's nice that someone works on alternatives—although I don't really see anything wrong with GA—it's here to stay.

Reminds me of Excel, people have been trying to replace Excel for 20 years now.

Post reply on HN