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Live from Apple's iPad 2 event

engadget.com

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Re: Live from Apple's iPad 2 event

#102
Is this Steve Jobs signing off?

Looking at Engadget's coverage, the tone of Steve's closing seems very different from any past event I can recall. It's always about Apple and about the Product. Jobs is very focused and doesn't "accidentally" include information in his presentations that isn't deliberate.

Why then would he include that slide depicting the intersection of technology and liberal arts? Why bother using a product launch to make a mission statement: "This is worth repeating. It's in Apple's DNA that technology is not enough. It's tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it's the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC, more intuitive." edit (Commenters have pointed out that the slide was used in the iPad launch as well. Sorry, chalk that up to fuzzy memory on my part.)

That doesn't sound like a product pitch to me. It sounds like a going-away message to Apple's employees. It's a public reminder of what Apple stands for, even without Jobs at the helm.

Jobs also highlighted very prominently the scope of apple beyond the stage presenters: "I'd like the teams that worked on this to stand up -- give them a round of applause. And as always, I'd like to thank everyone's families. They support us and let us do what we need to do. They make it possible for us to work our tails off."

Perhaps I'm reading more into this than necessary, but this change in tone appears to be significant. It's the first steps to mapping out a post-Jobs Apple. A public recognition that the success or failure doesn't hinge upon one man's presence, but instead the atmosphere and culture that was developed under his tenure.

I'd like to be wrong, but this may be of the last times we see Steve Jobs take the stage, and I think he knows it.

Re: Live from Apple's iPad 2 event

#103

Earlier quoted context omitted.

Anyone notice at the end of the video on Apple's site the disclaimer about the colors potentially wearing off on the leather versions? Still love the concept and I'd just go with a poly one anyway. Definitely agree with the ergonomics aspect as well. I think the Smart Cover is pretty brilliant in its simplicity.

Lots of dyed leathers have a tendency to take scratches, scuffs, etc., and generally weather over time. A lot of folks love this effect, especially on furniture, shoes, jackets, and other items made of leather. Other folks either don't care for the effect, or simply haven't owned leather items long enough for the distressing to kick in. My guess is that Apple is preparing that latter set of consumers for some sort of…

Nothing a little good polish can't take care of.

Re: Live from Apple's iPad 2 event

#104

This is why I love Apple. They heavily advertise the iPad during the holiday season, I foolishly purchase one for my parents, and they release a new model three months later. Are they planning to release a new iPad every year or just with every new iOS update?

Apple works on a yearly refresh cycle. They release new versions of their products every year at about the same time. You can expect a new iPad around the same time next year and I expect the iPhone 5 in the next couple months.

Re: Live from Apple's iPad 2 event

#105
post #72

Earlier quoted context omitted.

They needed to give you reasons to buy the iPad 3 of course.

Does anyone seriously think they are deliberately holding back?

Well, they don't have any serious competition at the moment. Why push prices up or profit margins down with a high res screen when they can introduce one at a later (and cheaper) date?

Re: Live from Apple's iPad 2 event

#106

For me, the most exciting announcement has to be the line of Smart Covers. iPad covers aren't new, but this cover looks like it could solve the ergonomic problem of typing on your iPad or watching a movie/TV show while you're not sitting on a couch. It also protects your iPad's screen without adding bulk. EDIT: @marcoarment: "The Smart Cover might be the best feature of the iPad 2. I can't possibly express how much I…

I think Apple will make more profit on their Smart Covers than Motorola, HP and RIM will on their tablets. http://twitter.com/#!/kawika/status/43024891062124545

really? with 15 millions units sold in 9 months and 90% market I wonder if editors still think that tablets can be a lucrative platform

EDIT: I'm not being sarcastic, but my opinion is not related to the technology. I'm talking about the potentials of tablets as a new media+ads distribution platform and that number doesn't seem so impressive to me, so far.

Re: Live from Apple's iPad 2 event

#107
post #102

Is this Steve Jobs signing off? Looking at Engadget's coverage, the tone of Steve's closing seems very different from any past event I can recall. It's always about Apple and about the Product. Jobs is very focused and doesn't "accidentally" include information in his presentations that isn't deliberate. Why then would he include that slide depicting the intersection of technology and liberal arts? Why bother using a…

Jobs also highlighted for the first time the scope of apple beyond the stage presenters [...]I'd like to thank everyone's families

This is not true. He has done this at more than one WWDC (World Wide Developers Conference).

Re: Live from Apple's iPad 2 event

#108

So... a dual core processor, two cameras, and... that's it? I was honestly expecting a LOT more considering how much competition they're getting this year. The new cover is neat, and it seems like they did a great job with the Movie and Garage Band apps, but the new iPad 2 is pretty underwhelming. Same old low resolution, no USB ports, and no desperately needed UI changes (I'm guessing iOS 5 wasn't ready yet and you'…

What competitors are shipping their tablets by March 11? Last I saw for RIM was April. Loaded question perhaps, but the "iPad killers" based on Honeycomb aren't out en masse yet.

Re: Live from Apple's iPad 2 event

#109
post #102

Is this Steve Jobs signing off? Looking at Engadget's coverage, the tone of Steve's closing seems very different from any past event I can recall. It's always about Apple and about the Product. Jobs is very focused and doesn't "accidentally" include information in his presentations that isn't deliberate. Why then would he include that slide depicting the intersection of technology and liberal arts? Why bother using a…

> Jobs also highlighted for the first time the scope of apple beyond the stage presenters: "I'd like the teams that worked on this to stand up -- give them a round of applause. And as always, I'd like to thank everyone's families. They support us and let us do what we need to do. They make it possible for us to work our tails off."

He does that at almost every event.

Re: Live from Apple's iPad 2 event

#110
post #102

Is this Steve Jobs signing off? Looking at Engadget's coverage, the tone of Steve's closing seems very different from any past event I can recall. It's always about Apple and about the Product. Jobs is very focused and doesn't "accidentally" include information in his presentations that isn't deliberate. Why then would he include that slide depicting the intersection of technology and liberal arts? Why bother using a…

Why then would he include that slide depicting the intersection of technology and liberal arts?

He did the same thing last year at the original iPad launch, with same phrase (here's the top hit in google I could find for a picture of the slide):

http://submittedforyourperusal.com/2010/02/10/the-intersecti...

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