I see no problems in Google continuing to replace basic protocols. In fact, why not get rid of the open Internet altogether and just use all Google products all the time? It'll be like the good old days of AOL.
The fact that it originated in Google doesn't make it some kind of proprietary protocol. It's subject to the usual IETF process, just like others, and is a public draft: https://tools.ietf.org/html/draft-ietf-quic-transport-22
Under these sorts of arrangements, standards bodies have little choice but to rubber stamp the company's interests or face irrelevance. On the HTML/JS side, we often see the same problem with the W3C.
The web's baseline protocols are slowly being replaced by protocols designed to favor the interests of a single company without enough meaningful checks on that. I do not really think it's an IETF/W3C problem though, so much as a economic power one.