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The most expensive typefaces (2019)

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Re: The most expensive typefaces (2019)

#5
As a caveat, I'm going on memory here, but I remember licensing to be significantly more expensive than $5000 for international distribution of Adobe fonts for a AAA video game I worked on. They had to secure rights for the font for use in game, in print publications (e.g. print ads), TV, etc. I recall each of these was a full on contract and eye-watering cost well above the prices he quotes.

If the prices he quotes are for unlimited license across all media ... $5k seems cheap to me.

Re: The most expensive typefaces (2019)

#6
I used to be on the side of fontographers before webfonts became a thing.

Want to use a particular font for your print/screen production? Just pay for a license fee -- sure you might have to pay per weight, style, or even seat -- but at least you got to use it for your graphical productions as much as you wanted.

Enter webfonts and instead of letting those same bought license "rollover" to the new medium they created a new separate "web licence" (ok, I can pay another fee); but then some smarty pants thought it would be a good idea to charge per usage (0-50K monthly pageviews $price, 50k-100k another price etc), good grief.

Of course not all foundries do this, but this move spawned the rise of many open source fonts with free and open licenses (and initiatives like Google Fonts) so we could have an open web without another copyright license to worry about.

In other news, I just found out that Variable Fonts[1] are the thing, good times.

[1] https://rsms.me/inter/#variable

Re: The most expensive typefaces (2019)

#8

Are those prices per license? Apparently Netflix was paying millions[1] per year to use Gotham before they made their own font. [1] https://thenextweb.com/tech/2018/03/21/netflixs-sleek-new-ty...

The article implies that they weren't paying millions. Am I reading that right?

Re: The most expensive typefaces (2019)

#9
post #6

I used to be on the side of fontographers before webfonts became a thing. Want to use a particular font for your print/screen production? Just pay for a license fee -- sure you might have to pay per weight, style, or even seat -- but at least you got to use it for your graphical productions as much as you wanted. Enter webfonts and instead of letting those same bought license "rollover" to the new medium they created…

I'm not sure I understand the logic here. Webfonts are a thing now, which makes all kinds of fonts, both free and expensive, available for websites. How is that anything but a good thing?

Of all the things that message board copyright activists get up-in-arms about, it's hard to imagine one where they have a weaker case than typefaces. Literally nobody needs an expensive typeface; we have more high-quality free typefaces now than anyone has had... basically in all of human history.

Re: The most expensive typefaces (2019)

#10
$391 for a single font doesn't sound very expensive to me at all. Even for a small-business project, $400 is likely to be a rounding error for anything where the "designer had to pick a custom face" threshold has been exceeded. Certainly, it must be cheap for any serious print project! Printing costs will dwarf that font cost.
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