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The new Audi A3’s electronics boss Melanie Limmer told Autocar recently its decision to remove some physical buttons was made as “more and more people are getting into touch functions with smartphones”That is totally the wrong lesson to take from the popularity of touchscreens on smartphones.
Hardware buttons were eliminated from smartphones for one reason: the devices are small and screen real estate is critically important. So the screens need to take up 100% of the usable area of the front of the device, leaving no room for buttons. (The first iPhone proved how game-changing it was to be able to any web site.)
It's not because touching the screen is better than pressing a button. It's because eliminating buttons is an acceptable sacrifice for something even more important.
But in a car, of course, you don't have these constraints on size, so the reasoning doesn't translate from one type of device to another.
It's the equivalent of saying, hey, we noticed that having only one burner is overwhelmingly popular on camping stoves, and campers really seem to prefer it that way, so for all our new models of kitchen ranges, we are going to just have one burner too.
Of course, I am assuming it even is a sincere belief. It's also possible they have some other reason (maybe cheaper?) and this is just a way of justifying the choice.