The other question to ask is why do some consumers want less for their money?
Apple is making luxury goods, they're not going to drop their prices.
It's like how there's recently been a bunch of articles about how phones are getting "too much" RAM and the comparison is laptops.
When the question should really be, why do laptop manufacturers get away with putting 4 or 8gb of RAM in a laptop and mobile phones are catching up.
And anyway. What most people do is use their devices however they want with the expectation that everything runs smooth, they can multitask and the demands of higher quality video/pictures/refresh rates can be met.
Of course there are people that are satisfied with yesterday's technology. Plenty of people use 10 year old ThinkPads and get their work and entertainment done. Same with getting a £100 smart phone.