I think looking at Apple as saviour of Privacy, is for lack of better term just wrong. They have always favoured closed systems even if didn't provide privacy advantages or as in this case was counter-intuitive for privacy. I feel the comparison of Apple with data companies such as Google, Facebook is by itself at fault. Apple like any computer company of 70's was not into data, just because Internet itself didn't ex…
I think looking at ANY company as the savior of privacy is a waste of time. Companies have proven time and time again that they are unable to self-regulate this. Only way forward is to introduce legislation that makes it illegal to track users using privacy-invasive practices, otherwise we'll never get rid of it. A company can be privacy-preserving today, but then the leadership changes or acquisition happens, and no…
Then you we will have privacy-avoidance companies just like we have tax avoidance. Problem solved!