This is a serious question: Why do we need Amazon anymore? If anyone can write a book and make an ebook and accept payment and distribute the book... why do you need an amazon? Could I buy a reader for $500, pay $5 for ebooks, and the author and publisher still make more money? It seems like giving away the reader for free with a proprietary format is just an attempt to lock in readers and create need for a service t…
By creating a reader for their content library, they’re actually providing a different service than just books: ease of use. The consumer doesn’t have to worry about seeking out the book, trying to figure out if it’ll run on their device (Yes, this can be screwed up), trying to buy it, and then trying to locate the file to install it.