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Why Don’t We Just Ban Targeted Advertising?

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Re: Why Don’t We Just Ban Targeted Advertising?

#3
Would banning the ads change much?

Ads are the just visible forefront of surveillance capitalism. They're not the problem in themselves. In fact, nor is the 'targeted' bit. If I like a page about 'cars' on Facebook there's no reason whatsoever why Facebook should be stopped from showing me more adverts for cars. That makes sense. If anything, I've deliberately informed Facebook that I want more content about cars, and that includes adverts.

The problem is when Facebook goes further than the information I've directly given to them for the purpose of them targeting content and start using everything else I upload in order to target ads at me, like object recognition in photos I upload, or background conversations while I have the app open (allegedly). More than that though, the problem I have is when Facebook share the data the have about me with companies I didn't choose to share it with. That's what needs to be controlled.

To stop invasions of privacy it makes a lot more sense to ban invading people's privacy.

Re: Why Don’t We Just Ban Targeted Advertising?

#6

I'm all for it. Remember that days when a fishing website hat a ad banner for a fishing related website - that's still targetet enough on my watch.

Yeah our societies functioned for centuries without targeted ads, and we can do it again. It's only the past decade or two that we've had targeted ads. I think you could compare targeted ads to selling drugs: there's clearly a market for it and it will sustain many peoples' livelihoods, but as a society we've seen the ill effects of letting them run rampant and decided we're better off highly regulating them. It's time to reign in this massively detrimental business model. The businesses will adapt just fine.

Re: Why Don’t We Just Ban Targeted Advertising?

#10

I'm a believe in "advertising leads to deadweight economic loss" theory but admittedly I've benefited greatly in my career working for ad tech companies...

I'm a believer in "heroine leads to economic loss" theory, but admittedly I've benefited greatly in my career by selling heroine.
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