Free Kindle This November

#1

Post by kgarten » Sat, Feb 26, 2011, 6:50 PM UTC

Re: Free Kindle This November

#2

Post by dholowiski » Sat, Feb 26, 2011, 6:59 PM UTC

The other possibility is a 99 or 59 dollar kindle the comes with a 99 or 59 dollar amazon credit. I'm hoping for that one, since amazon prime isn't available in Canada :(

Re: Free Kindle This November

#3

Post by reedlaw » Sat, Feb 26, 2011, 7:24 PM UTC

I remember the predictions of a $99 Kindle for Christmas 2010.

Re: Free Kindle This November

#4

Post by 6ren » Sat, Feb 26, 2011, 7:29 PM UTC

Makes sense. Like game consoles, they make the money on the content.

But, unlike consoles, provided a kindle doesn't need the latest, fastest technology, they can keep getting cheaper, til it's negligible relative to the benefits of acquiring a customer.

Re: Free Kindle This November

#5

Post by burgerbrain » Sat, Feb 26, 2011, 7:41 PM UTC

reedlaw wrote: post #3

I remember the predictions of a $99 Kindle for Christmas 2010.

Only 40USD off. That's what, 2 pizzas and sixpack? Pretty damn close if you ask me.

Re: Free Kindle This November

#6

Post by Nogwater » Sat, Feb 26, 2011, 7:42 PM UTC

By this logic, Amazon will pay you to take a Kindle by the start of next year.

Amazon makes future money on Kindle owners because they're avid book readers and they buy a lot of eBooks. If Amazon were to give away Kindles for free a lot of non-avid readers would pick them up just to have one, which would kill the model. I think a $99 price point (maybe $49 with Prime) makes a lot more sense.

Re: Free Kindle This November

#7

Post by joshkaufman » Sat, Feb 26, 2011, 7:46 PM UTC

A classic loss leader strategy. Given how much Amazon Prime increases Amazon purchase behavior, this makes all sorts of sense if the cost per unit goes down enough.

Details about how Amazon Prime affects purchasing behavior: http://www.quora.com/Who-invented-Amazon-Prime-What-impact-h...

Re: Free Kindle This November

#8

Post by gcheong » Sat, Feb 26, 2011, 7:48 PM UTC

How does paying $80/year make something "free"?

Re: Free Kindle This November

#9

Post by drawkbox » Sat, Feb 26, 2011, 7:50 PM UTC

This is exciting for many reasons but one being educational systems may finally start adopting the digital tablet.

Re: Free Kindle This November

#10

Post by drawkbox » Sat, Feb 26, 2011, 7:52 PM UTC

Nogwater wrote: post #6

By this logic, Amazon will pay you to take a Kindle by the start of next year. Amazon makes future money on Kindle owners because they're avid book readers and they buy a lot of eBooks. If Amazon were to give away Kindles for free a lot of non-avid readers would pick them up just to have one, which would kill the model. I think a $99 price point (maybe $49 with Prime) makes a lot more sense.

Yes but if it is only free with an Amazon Prime account, Amazon gets many more customers. If it is $49 without Prime then many people may just go Prime and Amazon really wins either way.