Earlier quoted context omitted.
I think it's the marketing copy most people are taking issue with with. They tried a new design, which was horrible to use and had a high failure rate. They continued to claim the new keyboard was amazing, and stubbornly continued to use this crappy keyboard long after the problems were apparent. And now they are touting a "normal" keyboard mechanism as if they've invented something new and wonderful... only Apple co…
"The refined scissor mechanism with 1 mm of travel delivers a responsive, comfortable, and quiet typing experience." What in that says "invented" "new" or even "wonderful?" It seems like you're reading into the text what isn't even there.
"Refined" is also an adjective that has a definition close to "new and wonderful". It's not just a word to bring out an emotional response to make people feel like buying the thing.