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Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

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41–50 of 75 posts

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#41
post #25

Could you explain more by what you mean by Facebook requires a third party certification? What type of third-party certification and why are you having trouble getting this certification?

Facebook and Google both require LegitScript (https://legitscript.com/) certification. We're in the process of going through that and we're told it may take several months.

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#42
post #40

Hi, Tony here, Flower Co W19 I'm really keen on what you're working on. It's fantastic. I am a big believer in what you're doing. I have some marketing ideas for you. I work in cannabis so I face all these same challenges of closed tech platforms. Email is in profile, let's talk

Thanks Tony, your support means a lot. I will email you to continue this conversation. Looking forward to hearing more.

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#43

> There's a problem, though: we're restricted by regulations from letting people know that this treatment is available. Both Facebook and Google require a third-party certification before allowing us to use their platforms, and many sites like Reddit don't allow any advertising for addiction treatment at all. When you say "regulations" here, do you mean government law, or just the rules of online services as in your…

While there are some regulations (both state and federal) around what we can and can't say publicly, most of our obstacles so far have been the policies of sites like Facebook, Google, Reddit and the like. Many of them have gotten into trouble before with scammy rehab programs preying on vulnerable populations, so they've made it incredibly difficult for startups like us who have something new to offer to even get the word out. We're working on it, but it's still hard.

I agree with you about getting the word out in a grassroots way, and we've definitely been to some of the hardest-hit areas out there. The problem is that 80% of opioid users aren't currently seeking treatment and are just like you and me, but living with a secret problem. Those are the people we want to reach and let them know there are options for them.

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#44

>> We would love your help figuring out how to get past this bottleneck. Can you restructure the strategy so that the business can operate with a low (initial) growth rate ? You might find success by partnering with regional public health officials, who would sponsor or subsidize real world advertisement. I live in Europe and last time I was in NY the subway was full of public health billboards encouraging people to…

Appreciate these thoughts talolard. I like the idea of partnering with local governments and non-profits, and would welcome any introductions or suggestions there. As you mentioned, most would want to see efficacy in a few pilot regions first, which is what we're currently working on.

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#46
post #45

Have you seen this? Not sure if it's helpful for your regulatory problem, perhaps you could reach out this guy: https://onezero.medium.com/900-000-americans-tell-google-the...

Wow this is great. No I hadn't seen this but I'll definitely be reaching out to him. Thanks!

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#48

>> We would love your help figuring out how to get past this bottleneck. Can you restructure the strategy so that the business can operate with a low (initial) growth rate ? You might find success by partnering with regional public health officials, who would sponsor or subsidize real world advertisement. I live in Europe and last time I was in NY the subway was full of public health billboards encouraging people to…

Appreciate these thoughts talolard. I like the idea of partnering with local governments and non-profits, and would welcome any introductions or suggestions there. As you mentioned, most would want to see efficacy in a few pilot regions first, which is what we're currently working on.

You're working on proving your process.

Do you have enough patients to do that ?

If you do, why do you seek growth? Isn't it better, in the long term, to prove yourself, build a stable foundation and a good reputation among clinicians and than scale ?

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#49

> There's a problem, though: we're restricted by regulations from letting people know that this treatment is available. Both Facebook and Google require a third-party certification before allowing us to use their platforms, and many sites like Reddit don't allow any advertising for addiction treatment at all. When you say "regulations" here, do you mean government law, or just the rules of online services as in your…

While there are some regulations (both state and federal) around what we can and can't say publicly, most of our obstacles so far have been the policies of sites like Facebook, Google, Reddit and the like. Many of them have gotten into trouble before with scammy rehab programs preying on vulnerable populations, so they've made it incredibly difficult for startups like us who have something new to offer to even get th…

Maybe see if you can partner with a national pharmacy to put flyers in opioid prescription bags. Not sure of the pros and cons but it would really get the message out.

Re: Launch HN: Ophelia (YC W20) – At-home recovery for opioid addiction

#50
I think this TED Talk did a great job of describing why this is such a huge issue, and how people get into the state of addiction https://www.ted.com/talks/travis_rieder_the_agony_of_opioid_...

What you're doing is incredibly inspiring. I have a friend who ha to kick their morphine addiction alone when the medical system wouldn't support anything other than continued medication.

I can only assume your girlfriends name was Ophelia. What an incredible tribute to her memory.

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