It's a mess for the resellers who want to resell content on the IOS Platform. Presuming that Apple is able to establish a relationship with the content owners directly, then it is not a mess for Apple, the Content Owners, or the users.
But, and this is a big but, this is _only_ true if Apple is able to reproduce the experience and content richness that we users currently have through Netflix, HuluPlus, Pandora and Amazon Kindle. Apple wants all of that business. I think that, ultimately, they will neither be able to reproduce the experience I get from those resellers, and they will harm the long term value of their platform. They are killing the goose to get the golden egg.
I, personally, as a user, will be hurt by this new policy of Apple's because I really, really like my Kindle, and I like having the freedom to read the same books on my iPad and Kindle.
The new apple policy makes sense for the following categories of businesses:
o Newspapers
o Magazines
o Music Labels
o Movie Studios
o Bands
o Book Publishing Houses
It does _not_ make sense for:
o Internet Radio Streaming resellers (Pandora and friends)
o Movie/TV Streaming Resellers (Hulu/Netflix)
o Content Resellers (Amazon, B&N, Readability)
o Magazine/Newstands (Zinio/Press Reader)
All I can say is thank goodness for Android - it may suck for those of us who really like the iPad, but, this new 70/30 policy has just breathed a _ton_ of life into that platform as an option that all the content resellers will now likely be flocking to...