I’ll assume that this is a way to promote a global licensing solution — a great one, because the site actually manages to give iTunes a run for its money.
What surprized me was the lack of ranking by note. Assuming the legal challenges are overcame, I would also enjoy being able to have two lists: “Already seen” and “Would like to see” (that might include films not available yet, or even un-financed projects) to parse it all better. If they manage to make those lists work with my cinema subscription (I pay every month for a all-you-can-go-out-and-see plan) I’d be happy to spend more on that then most would pay for cable.