Quote: "You’re going to be browsing the web anyway; you’re going to be inundated with ads anyway;" Naaaah, Firefox with uBlock Origins and Privacy Badger makes sure I don't see ads, but thank you for trying.
The best thing about Brave is that all of the ad / tracker blocking is built into the browser itself - it's noticeably faster than any extension. The blog posts about the implementation make an interesting read: https://brave.com/improved-ad-blocker-performance/
Is this an actual thing that's noticeable by people?
What is more noticeable to me is that projects like uBlock Origin are entirely community driven and thus less likely to succumb to monetization schemes like "acceptable ads".
Plus I trust Firefox itself more than I trust Brave, because Firefox has been with me ever since 2005 when I started my career.