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Ask HN: What industries are underserved by software?

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Re: Ask HN: What industries are underserved by software?

#81

When I was contractor I did a lot of niche apps for small businesses. I think it comes down to your ability to sell. I suck at it so not much success for me. But there is a ton of opportunity if you are willing to talk to people about their needs and then go out to sell. You won’t be the next unicorn but you can make decent money and it’s fun working with small business owners. Add: I often saved them countless hours…

Some of my very first consulting gigs were around access and excel automation with VBA. They paid well for being a 19-year-old kid still living with mom and dad. Now most of my consulting now is: - Bringing web-apps up to date (mainly by getting rid of a lot of jQuery that could just be JavaScript, or shockingly common could just be CSS) - Refactoring hard/impossible to understand 2000+ line methods (least favorite -…

I always found excel and access coding much more rewarding than working on web apps. Problem is that the money is in web apps....

Re: Ask HN: What industries are underserved by software?

#82
post #66

Agriculture. There are plenty of companies trying to serve ag with what they think ag needs. Most of them fail. Modern farmers are spreadsheet jockeys with Ag Economics degrees. They are NOT dumb hayseeds like they are often portrayed! But they typically don’t have a lot of domain knowledge around software. Smaller farmers are used to making and fixing their own tools (all know how to weld); bigger farmers run corpor…

>Modern farmers are spreadsheet jockeys with Ag Economics degrees

That's a very astute observation. I've found it crazy hard to try and improve existing spreadsheet workflows for farmers as we dig deeper into the domain.

I think in general industries that are heavy reliant on spreadsheets could possibly benefit from specialized software solutions. Think someone called it the unbundling of spreadsheets or something

Re: Ask HN: What industries are underserved by software?

#83

I've started looking at software to help with residential construction tasks, i.e. the construction of a single-family house. My impression so far is that there's so much variability in what they encounter, that most tasks are best handled ad hoc by experienced tradesmen. But I'm not certain; it's possible that that's just the status quo, not how it needs to be.

I wonder if there's a "JIRA" for house-building. One could have predefined tasks or even modules ("garage", "pool", "foundation laying", etc.) for each new house, and tracking issues and final checks would be a bit easier/more organized.

BuilderMT[0] is close, but definitely leaves room for improvement

[0] http://buildermt.com/

Re: Ask HN: What industries are underserved by software?

#84

At the risk of sounding less than helpful or pessimistic, the first thing that jumped out at me when reading your post is that you are going about this backwards. I'm not saying you can't or wont' succeed. I have no idea. But it seems like the first thing that happened is that you decided you wanted to start a business. Usually it's the reverse - you get inspired by discovering a problem and realize you have the skil…

I saw an earlier HN post last week where a sales person and a software engineer were looking for an idea guy.

Re: Ask HN: What industries are underserved by software?

#85

Earlier quoted context omitted.

>> problem is rarely that they are undeserved but that they are stuck with an nearly good enough computer platform and too much complexity This is true for large, enterprisey companies. But I'm talking about companies in $7-15M range who have bookkeepers downloading 35 excels each month and then run their custom Excel process to enter into a basic ERP system, so they can send out emails to each of the 35 employees to…

The problem is that it kind of isn't because there is no clear way for your app to work with the app their employee's use for taxes or the desktop apps used by their supplier/customers. At the end of the day the 35 spreadsheets represent an workflow that your generic app will likely not automate, it's also not an empty market as every region have 5+ companies selling the magic silver bullet for mid-sized company book…

>> 35 spreadsheets represent an workflow that your generic app will likely not automate

This is part of knowing the niche. The "app" doesn't need to be generic, or an app at all. Add-ons for existing industry software, integrations between industry software and generic inventory management app, etc. are all ways to provide immense value.

>> not an empty market

Yes, but they are often flooded with generic apps. "Inventory management for SMBs" because there isn't anything more specific. Until a company is large (enterprisey) enough to bake their home-made solution.

>> experienced bookkeeper can make the administration spreedsheetwork be an low frustration experience Not always. Definitely not true for our last two bookkeeping hires in the last 6 years. Part of it will always be a slog and as the load gets higher, sometimes the right answer is "hire another bookkeeper".

Re: Ask HN: What industries are underserved by software?

#86
post #21

Government. Often plagued by bad or outdated software rather than the lack of it

Yet the government spends more on software than most private enterprise, so what’s really wrong here?

Because it's golden goose for contractor, usually it takes forever to build this kind of government software, outcome is pure garbage but nobody cares.

I'm writing from non-US perspective but I suppose that it's as usual and same story to some degree in every country in the world - as an outsider you don't have slightest chance, you just need to know the right people then it might happen that your offer is chosen in public tender/contract.

Re: Ask HN: What industries are underserved by software?

#87
post #51

Earlier quoted context omitted.

It sounds like you are describing the Silicon Valley ideal, but things like "finding a good business to start" are very much a traditional approach, and I am confident they will teach you about how to do market research to this end in business schools.

Is it a traditional approach? I've met a lot of entrepreneurs and small business owners, and I have heard of almost nobody starting from "I have started a business, now what should we do" being successful. Bezos arguably took that approach, but that story gets told so much precisely because it was unusual. More often it turns out like Webvan, where the lack of deep domain knowledge means making noob mistakes that kil…

You're making a mistake if you're thinking of Bezos as an example in the context of small business owners. Actually, you can probably just rule out Bezos and any of the other FAANG companies as crazy exceptions.

Outside of tech, the standard entrepreneurship story is "I want to be my own boss; hmm, maybe I'll franchise a McDonald's".

It's only in tech that we end up equating entrepreneurship with things like innovation, solving brand new problems, etc. That's because the most successful tech entrepreneurs are the ones that did innovation (for the most part).

But that's not at all required - even in tech.

Re: Ask HN: What industries are underserved by software?

#88

At the risk of sounding less than helpful or pessimistic, the first thing that jumped out at me when reading your post is that you are going about this backwards. I'm not saying you can't or wont' succeed. I have no idea. But it seems like the first thing that happened is that you decided you wanted to start a business. Usually it's the reverse - you get inspired by discovering a problem and realize you have the skil…

They are a solution looking for a problem and we all know that doesn't work.

Re: Ask HN: What industries are underserved by software?

#89

When I was contractor I did a lot of niche apps for small businesses. I think it comes down to your ability to sell. I suck at it so not much success for me. But there is a ton of opportunity if you are willing to talk to people about their needs and then go out to sell. You won’t be the next unicorn but you can make decent money and it’s fun working with small business owners. Add: I often saved them countless hours…

Some of my very first consulting gigs were around access and excel automation with VBA. They paid well for being a 19-year-old kid still living with mom and dad. Now most of my consulting now is: - Bringing web-apps up to date (mainly by getting rid of a lot of jQuery that could just be JavaScript, or shockingly common could just be CSS) - Refactoring hard/impossible to understand 2000+ line methods (least favorite -…

> Refactoring hard/impossible to understand 2000+ line methods (least favorite - so risky)

Maybe I'm just weird, but for me that's one of the most satisfying things to do.

Like reaching a big boss in a video game and having to slice pieces off him until he's no longer a problem.

Re: Ask HN: What industries are underserved by software?

#90
post #66

Agriculture. There are plenty of companies trying to serve ag with what they think ag needs. Most of them fail. Modern farmers are spreadsheet jockeys with Ag Economics degrees. They are NOT dumb hayseeds like they are often portrayed! But they typically don’t have a lot of domain knowledge around software. Smaller farmers are used to making and fixing their own tools (all know how to weld); bigger farmers run corpor…

I have a little experience and a bunch of contacts in the wine industry. I’ll look into that.
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