131–140 of 193 posts
[1] https://www.bmw.com/content/dam/bmw/marketBMWCOM/bmw_com/cat... from here: https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...
BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
> They pride themselves in craftsmanship. Used to. These days, not so much. And they're misfiring quite a bit. For example, the new X3 xDrive30e gets a measly 18 miles of electric range (EPA; real-world likely less). All of that added complexity and weight for very little benefit (in 2020 -- 10 years ago it would have been alright). No 3er manuals in the US anymore. Have you seen the rear of the new 3er which looks l…
Just like MB's w123 and w124 series.
Today, not so much.
Earlier quoted context omitted.
Anecdotally I've known 5 BMW owners, one was an older car (early 2000's), the rest made after 2010. The older one wrecked unfortunately, and all but one of the rest had mechanical failures. Statistically they may not be any better or worse than any other manufacturer, but I still can't convince myself that their craftsmanship is any better. The koreans pride themselves in their craftsmanship too, and their cars are a…
Anecdotal too but the only car that has left me stranded ever was a bmw. I love the older bmws for the driving experience but they require so much more maintenance than say a Lexus. The newer bmws meanwhile seem to be geared much more to the luxury market than driving enthusiasts (eg very few manual choices).
Earlier quoted context omitted.
Anecdotal too but the only car that has left me stranded ever was a bmw. I love the older bmws for the driving experience but they require so much more maintenance than say a Lexus. The newer bmws meanwhile seem to be geared much more to the luxury market than driving enthusiasts (eg very few manual choices).
Lexus has a good rep for being super solid and reliable. Always has been. But why shouldn't be, it's a Toyota.
The old logo was timeless and iconic. It stood for something and that’s what people wanted from BMW. They don’t need to be hip and modern they need to be BMW. Many companies clearly never learned the lessons of “New Coke.” If it ain’t broke don’t fix it!
My favorite observation on the changing of corporate logos: https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-...
Pepsi is such an archetype of the eternal identity crisis it's almost a classic identity in itself. On a shitty day, I buy Pepsi.
BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
