BMW’s new flat logo is everything that’s wrong with modern logo design

Post by mi100hael » Thu, Mar 05, 2020, 5:06 PM UTC

nathanaldensr wrote: post #50

valine wrote: post #3

The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo wouldn’t stay upright if placed on a table.

My take on this is the airplane propellers in the center--that's what the white and blue signifies, for those who don't know--draw your eye toward the center-point of the logo, but the "BMW" draws your eye back up, causing a sort of "oscillation." If they insist on this design then eliminating the outer ring would likely cause a more balanced reaction.

Post by allovernow » Thu, Mar 05, 2020, 5:07 PM UTC

Post by zzzcpan » Thu, Mar 05, 2020, 5:10 PM UTC

robomartin wrote: post #48

Aside from being ugly and making no sense at all, the part that gets me about these things is that it wasn't broken. Seriously, did someone at the top of the organization wake up one day thinking "We are not selling more cars because of our logo"? Of all the things they could have decided to work on that might actually deliver real value to customers, the logo was deemed to be important? After owning a number of BMW'…

Post by luismmolina » Thu, Mar 05, 2020, 5:10 PM UTC

turbinerneiter wrote: post #8

BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.

Post by PinguTS » Thu, Mar 05, 2020, 5:10 PM UTC

turbinerneiter wrote: post #8

BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.