I like it.
BMW’s new flat logo is everything that’s wrong with modern logo design
31–40 of 193 posts
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#32Usually I think these "modern design" complaints are whiny, but man that new BMW logo looks so flat and lifeless. It needs something to make it pop. Also the lack of outline and white lettering seem a hassle to use on anything.
I always thought the Red Hat breakdown of what/why changes of their logo was really well done:
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#33at least it's not "Neomorphism" or whatever you call that braindead trend
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#34What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.
Yeah, that's the main problem. They got rid of black color ring surrounding the blue rotating propellers. That killed the logo.
It's actually a stylized Bavarian flag, the propeller story is a myth
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#35> Sure, it looks nice on BMW’s bronze-hued electric i4 sedan concept, but what about on a white BMW? Or a letterhead? Or on a sign for a BMW dealership on a highway?
Is the author really concerned that BMW's design team didn't think about how this logo would be used in such fundamental ways? I can guarantee you that they did.
You can personally like or not like it, fine. But if you're going to write a judgey article about it, at least take some basic steps to try to understand why the choices were made. Companies don't just have some intern change their logo up for no reason at all.
And that headline is obnoxious.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#36I've never made the association with a crash-test dummy locator marking before, but the abstracted rotor by itself is reminiscent of that for me.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#37This reminds me of when Instagram moved to their new logo and everyone mocked it for the same reasons. Someone made a parody video implying that some kid hacked it together in a few seconds in Photoshop, but I can't find that video anymore, all the links that point to it are dead and won't come up on web.archive.org. They used this kid though:
https://www.youtube.com/watch?v=xz3PbpPR6DY
Edit: Here's something close, which is someone showing how to make the logo in Photoshop:
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#38My favorite observation on the changing of corporate logos: https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-...
The 1973 Pepsi colors are really similar to the BMW Motorsport ("M") color scheme, with a light blue, dark blue/purple, and red.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#39Putting the "BMW" lettering on whatever color happens to be behind it creates a strenge dependency that didn't exist before. I'd say that part of the criticism is valid. But the rest of the logo adheres to BMW logo heritage, as the article admits. "Flattening" the central part of the logo, meant to evoke a whirling propeller, is an improvement.
My bet is the logo does not make it past concept car use. It has to be terribly finicky to get a logo with so many separate parts right. Or there's a clear plastic part that won't age as well as the metal parts.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#40Well, there's a big difference between minimalism and something that just doesn't even remotely looks finished. I'm cringing at the idea of what this "redesign" must have cost ...