I wonder how long before they change it back or modify it because all the negative press.
BMW’s new flat logo is everything that’s wrong with modern logo design
21–30 of 193 posts
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#22Why would they replace their logo after more than one hundred years? It was iconic.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#23My favorite observation on the changing of corporate logos: https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-...
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#24BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
Additionally it isn't well composed. I learned graphics design from a guy who actually learned it by using his hands to pit down the letters. He had us move one black square around on a white page for 3 hours and explain why we put it where we did. Then we were allowed two squares of arbitrary size, later colors etc.
If you are learning it from that basic level you cannot unsee badly unbalanced design. You cannot just remove a black background with a white one and keep everything unchanged (which is why dark themes sometimes suck as they don't get the extra love they need.
This thing looks like it has been made by the CEOs daugther in Powerpoint.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#25Looks like one of those in-house localizer patterns you put on your walls when creating a digital model of your place.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#26What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.
I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#27Meh. The new logo looks like it was made to go on toys.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#28Design by committee... Never works.
I wonder if there's any similarity at all between the way they designed this logo and the way they design their cars?
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#29BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
Fake shadows and fake light is not good craftsmanship. It makes sense for a logo on a flat piece of paper to look flat and look beveled and shadowed on a badge.
This evolution of the logo is bad, but not because it's flat.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#30The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo wouldn’t stay upright if placed on a table.
Offcenter like a football club badge