The flat aesthetic: making the world uglier one icon at a time.
BMW’s new flat logo is everything that’s wrong with modern logo design
11–20 of 193 posts
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#12I wonder how much they spent on this. To me it looks like something you could get for 50 bucks on one of these logo design sites. I don’t understand why companies want to go from very distinct easily recognizable logos to something that looks just like every other logo.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#13It looks as though the designers wanted to be bold and drop the “BMW” text but were overruled.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#14The BMW logo is iconic and has become the brand, with that this is what would be classed as a "New Coke" moment.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#15BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
Looks shit on paper too. Like someone forgot to turn a layer back on before merging in illustrator.
It needs that black ring. Would be fine if they brought it back
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#16What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.
Yeah, that's the main problem. They got rid of black color ring surrounding the blue rotating propellers. That killed the logo.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#17Outrage!
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#18[deleted]
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#19New logo looks like shit. Being ironed is the least of its problems. What kind of potato-headed executive greenlit this BS?
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#20BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
Cars are becoming more like apps in the future. It makes sense to me. I like the new logo.