Earlier quoted context omitted.
The inability to negotiate is the key point. On the point about choice, there are areas where drivers can drive for Uber or Lyft though so some drivers do have choice.
Just because the process is automated doesn't mean that no negotiation is taking place. Uber drivers negotiate all the time, every time they shut down the app due to rates being too low at the moment they negotiate. So Uber is forced to set rates at levels where they have enough drivers and enough passengers. It isn't like a job where if you just stop working they will fire you, you can drop in and out of uber whenev…
> Then the next day he sees that Burger king pays more
Why would it be in the interest of Burger King to do that?