From my observations, for data vendors "anonymization" generally just involves replacing a name or credit card number with some other identifier. That's the reality and that's all they are required to do by regulators. People on both sides of the market know and leverage this. There are legitimate use cases that people are after that can only be achieved by having the ability to correlate pseudonymous entities with s…
This is also often the case with location data as well. Spoiler alert: this is absolutely not sufficient to anonymize location data.