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The Junk Mail Men: Selling Your Data for over a Century (2019)

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Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#2
I was under the impression that any genderisation was to be avoided in our modern times. More so when the "Junk Mail" is in quotes followed by `men`, it disassociates the past term of "Mail Man" by the use of quotes in the original article title.

Had it been postman or postmen, then that would be the legacy terminology used, but in this context, it does somewhat seem to stick out more.

After all if you flip the gender and replace "men" with "women", would the article be just as palatable and if not, then it is equally the same issue with the same gravatas.

[EDIT ADD] https://en.wikipedia.org/wiki/Mail_carrier seems to be the terminology that should be used - Mail Carrier.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#3
Never thought I would feel nostalgic for old school address labels. The current version of marketing is much more, ah, specific. If you work with data about people, you should read Christopher Wylie's description of more powerful technology:

https://www.amazon.com/Mindf-Cambridge-Analytica-Break-Ameri...

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#4
post #2

I was under the impression that any genderisation was to be avoided in our modern times. More so when the "Junk Mail" is in quotes followed by `men`, it disassociates the past term of "Mail Man" by the use of quotes in the original article title. Had it been postman or postmen, then that would be the legacy terminology used, but in this context, it does somewhat seem to stick out more. After all if you flip the gende…

I believe there are still genders, so sometimes people genderize and sometimes not, it's based on context. In this context, this article is mostly about Richard Viguerie, so I'm gonna guess they were also thinking about playing on "Mad Men" as well.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#5
post #2

I was under the impression that any genderisation was to be avoided in our modern times. More so when the "Junk Mail" is in quotes followed by `men`, it disassociates the past term of "Mail Man" by the use of quotes in the original article title. Had it been postman or postmen, then that would be the legacy terminology used, but in this context, it does somewhat seem to stick out more. After all if you flip the gende…

It varies by location. Most people I meet are just professionals that don't care, most people who do care are just entertained because professionals have better things to do than argue with activists.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#6
The internship I was assigned in college was a local junkmail mill. I was supposed to sign an NDA at some point but never did. Apparently they were able to use FOIA requests targeted at localities to get a lot of information for mail campaign targeting that all got put in a big database. Seemed a little sketchy.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#7
post #2

I was under the impression that any genderisation was to be avoided in our modern times. More so when the "Junk Mail" is in quotes followed by `men`, it disassociates the past term of "Mail Man" by the use of quotes in the original article title. Had it been postman or postmen, then that would be the legacy terminology used, but in this context, it does somewhat seem to stick out more. After all if you flip the gende…

I believe there are still genders, so sometimes people genderize and sometimes not, it's based on context. In this context, this article is mostly about Richard Viguerie, so I'm gonna guess they were also thinking about playing on "Mad Men" as well.

That would make sense, that and it is talking about the past more than the present in many ways.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#8
post #2

I was under the impression that any genderisation was to be avoided in our modern times. More so when the "Junk Mail" is in quotes followed by `men`, it disassociates the past term of "Mail Man" by the use of quotes in the original article title. Had it been postman or postmen, then that would be the legacy terminology used, but in this context, it does somewhat seem to stick out more. After all if you flip the gende…

It varies by location. Most people I meet are just professionals that don't care, most people who do care are just entertained because professionals have better things to do than argue with activists.

Good too know. FWIW I'm not activist, just about fairness and balance myself - what good for the goose is good for the gander as they say.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#9
post #3

Never thought I would feel nostalgic for old school address labels. The current version of marketing is much more, ah, specific. If you work with data about people, you should read Christopher Wylie's description of more powerful technology: https://www.amazon.com/Mindf-Cambridge-Analytica-Break-Ameri...

The "old school" data brokers were keeping track of menstrual cycles 20 years ago for timed targeted ads. They were very specific about many things. The new kids Google and Facebook didn't invent this game.

Re: The Junk Mail Men: Selling Your Data for over a Century (2019)

#10
post #3

Never thought I would feel nostalgic for old school address labels. The current version of marketing is much more, ah, specific. If you work with data about people, you should read Christopher Wylie's description of more powerful technology: https://www.amazon.com/Mindf-Cambridge-Analytica-Break-Ameri...

The "old school" data brokers were keeping track of menstrual cycles 20 years ago for timed targeted ads. They were very specific about many things. The new kids Google and Facebook didn't invent this game.

Mind posting some links about this? I'd be very interested in reading about it.
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