I swung by the Atrium booth at the Startup Grind conference a few weeks ago. A former lawyer, I was curious to hear their pitch. It was basically: we get you cheap lawyers, and we help them find new clients. I asked if all of their lawyers are based in the US, and they couldn't give me a straight answer. Eventually, when I said "well, of course they must all be US-licensed lawyers, right?" they said "oh, yeah, they m…
Legal is a notoriously sluggish industry, one that's almost infuriatingly incapable of adopting change and technology. Atrium's original pitch was exactly the opposite of what most legal teams are used to interacting with, and I can't think of a single biglaw attorney (sorry for the anecdote) who had faith in the idea or its execution. The original concept, as a reminder: https://techcrunch.com/2018/09/10/atrium-lega…
As a result, they've often been early, broad adopters of general-purpose office and productivity technology. Sometimes to their eventual detriment overall, by standardizing on an early generation at the expense of later incremental improvements. But at the same time, I think US lawyers as a class are remarkably resistant to whiz-bang pitches of especially law-specific solutions. It's easy to sell a lawyer some technology that their counterparts are using to run circles around them. It's hard to sell a lawyer some technology with a change-the-world, techno-solutionist pep talk.
Anecdotally, I can't say how many times I've attended or watched pitches by tech-focused people, business managers, or technophile lawyers with very little practice experience hocking half-baked solutions held up as replacing or supplanting lawyers in some way. My reliable takeaway from those pitches is that the founders don't know what lawyers do. When I ask about tablet ownership, cloud service adoption, security standards, terms of use for professional ethics requirements, or Lexis terminals in the 60s and 70s, it's usually a big, blank stare.