So I have a lot of experience with basically the same problem just from working on this:
https://www.prettyfwd.com. As an example of the opportunity size just in the email domain, the amount of personal non-spam email sent every day is like 100x the total size of Wikipedia, but nothing is really done with any of this information because of this challenge. Basically applications are things like:
- Better search engine results
- Identifying experts within a company
- Better machine translation
- Finding accounting fraud
- Automating legal processes
For context, the reason why Facebook is the most successful social network is that they're able to turn behavioral residue into content. If you can get better at taking garbage data and repackaging it into something useful, it stands to reason that there are lots of other companies the size of Facebook that can be created.