It's from 2017 but even more valid today. GA is blocked by most ad blockers thus no company can rely confidently on it anymore. uBlock blocks also a few other tools like MixPanel that helps companies understand their users behavior and how they use their product. I can't believe how ignorant people that say "use server logs" are. They clearly haven't done any online marketing or run an online business, yet they want…
As far as I'm concerned online marketing is cancer. It acts against me, wastes my time, etc. Marketing should be about presenting your product in the best light possible, and stop there. You shouldn't be allowed to track or waste other people's time to promote your product - being in business is not a right after all.
> How do you think a company gets to improve and optimize their product? By surveys?
Yes exactly - companies were in business just fine for over a century and they didn't have analytics, why should it suddenly be required?