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How many users block Google analytics? (2017)

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Re: How many users block Google analytics? (2017)

#3

Post by saagarjha »

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) userbase did in fact use the feature.

Oh, and by the way, responding to these kinds of issues with “if you wanted your voice to be heard, you should have turned on analytics” is inexcusable.

Re: How many users block Google analytics? (2017)

#4

Post by kevin_thibedeau »

saagarjha wrote: post #3

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) use…

They should have analyzed their logs.

Re: How many users block Google analytics? (2017)

#5

Post by johnnyg »

saagarjha wrote: post #3

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) use…

"Oh, and by the way, responding to these kinds of issues with “if you wanted your voice to be heard, you should have turned on analytics” is inexcusable."

Authentic question: how would a business know this otherwise in an actionable and effective way?

Re: How many users block Google analytics? (2017)

#7

Post by cortesoft »

saagarjha wrote: post #3

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) use…

Depends on the service, but if they are ad supported, people who block analytics probably also block ads, so they don't really have any incentive to cater to them.

Re: How many users block Google analytics? (2017)

#8

Post by cortesoft »

kevin_thibedeau wrote: post #4
saagarjha wrote: post #3

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) use…

They should have analyzed their logs.

Not everything is visible in normal server side logs, especially if they have a lot of client side actions.

Re: How many users block Google analytics? (2017)

#9

Post by thanhhaimai »

saagarjha wrote: post #3

One of the corollaries to this is that if you are basing your decisions on analytics, you are probably under-representing people who block them, who often tend to be a non-representative subset of your users. I have seen multiple projects do things like stop supporting features that their analytics “showed nobody was using” but failed to realize that a significant portion of their (often technical and very vocal) use…

When I turned off my Windows 10 Telemetry, I expressed a clear choice that I'd rather not give my data, and it's fine for my voice to not be heard. I just really don't care about Windows 10 that much. On the other hand, I turned on all the telemetry for OctoPi, Steam, and a bunch of other softwares I care about. I want my voice to be heard for those cases.

Just curious, what's so inexcusable about that?

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