Before I started Submotion, I did a fairly thorough analysis of what kind of startup I wanted to create. I decided that I wanted to create something that - was B2B. Consumers are fickle, things can explode but they can also go out of style just as fast. It's more sexy and makes for better smalltalk but my assessment is that they are much more difficult to grow predictably. - targets SME's. I am somewhat extroverted f…
Once you decided what kind of startup you want to make, how did you actually find a problem that fits that criteria? That's the part where I'm stuck now.
It was hard for me too. I happened to consult for a company where someone got fired and was disgruntled about it. They hadn't had all of their accounts closed and went and did damage. It occurred to me that this must be something a lot of companies struggle with and so I decided to try it out. I spent two months just writing and calling people before I felt confident enough that this was a real problem.
So try and think of places you have worked or the place where you work if such a place exists. What kind of time consuming and tedious processes do they have that could be optimized? Could you talk to someone there about that?