Etsy sellers are furious over new mandatory ad fees
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Re: Etsy sellers are furious over new mandatory ad fees
#2The users who can't opt out are subject to a 12% fee, but this is on top of the the existing 3%-4% transaction and payment processing fees.
Re: Etsy sellers are furious over new mandatory ad fees
#3I've got no horse in this race, but this really seems like an egregious abuse of etsy's monopsonist position and is, like, just incredibly slimy. ("How can we raise our fees dramatically? Hmm, how about forcing everyone into paying for 'marketing,' without any connection to our cost of providing that marketing?") Or is the team at etsy so delusional as to believe customers will welcome this mandatory charge for etsy's autonomous advertising service?
Re: Etsy sellers are furious over new mandatory ad fees
#4The users who can't opt out are subject to a 12% fee, but this is on top of the the existing 3%-4% transaction and payment processing fees.
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Re: Etsy sellers are furious over new mandatory ad fees
#5> If a shopper clicks on an Etsy-funded ad featuring one of your listings on Google, Facebook, Instagram, Pinterest, and Bing and makes one or more purchases from your shop within 30 days, those sales will be attributed to Etsy’s advertising and you’ll be charged an advertising fee on the total value of that order.
This kind of stuff is why tracking is so pervasive. Etsy is relying on being able to uniquely track a shopper for at least 30 days to make this work.
Re: Etsy sellers are furious over new mandatory ad fees
#6I've got no horse in this race, but this really seems like an egregious abuse of etsy's monopsonist position and is, like, just incredibly slimy. ("How can we raise our fees dramatically? Hmm, how about forcing everyone into paying for 'marketing,' without any connection to our cost of providing that marketing?") Or is the team at etsy so delusional as to believe customers will welcome this mandatory charge for etsy'…
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Re: Etsy sellers are furious over new mandatory ad fees
#7This strikes me as the day Etsy becomes the MySpace of their world.
They do need to make money. But the marketing hype around this change just seems so dishonest.
Re: Etsy sellers are furious over new mandatory ad fees
#8> If a shopper clicks on an Etsy-funded ad featuring one of your listings on Google, Facebook, Instagram, Pinterest, and Bing and makes one or more purchases from your shop within 30 days, those sales will be attributed to Etsy’s advertising and you’ll be charged an advertising fee on the total value of that order. This kind of stuff is why tracking is so pervasive. Etsy is relying on being able to uniquely track a s…
Well it seems Etsy will determine if a sale "will be attributed to Etsy’s advertising" so this tracking could be very basic and inaccurate, as long as it only generates false positive matches between a sale and an ad click-though.
Re: Etsy sellers are furious over new mandatory ad fees
#9Great idea to drive away the sellers who need you the least, who most have an established consumer base and the means to set up their own storefronts.
Re: Etsy sellers are furious over new mandatory ad fees
#10On the one hand, this would be great if it was all opt-in.
On the other hand, this is nutty for any business running on low margins or with limited supply (and a sufficient customer base that they don’t need advertising to sell out).
A lot of small business owners aren’t great at marketing, and having a push button solution is great. Forcing your larger sellers into something that might not even need is borderline predatory.
When I clicked through to read their announcement I assumed they’d address some of these concerns, but nope. So, if I run a low margin shop and make 10% on each sale, I’m now underwater by being Etsy.