Something that really bugs me about this is the lack of examples where this succeeds. In my mind, a good one is Intel. To that end, how many microprocessor startups actually ended up succeeding at the same working on some fundamental and challenging things? Also, the thing about hard startups is there is a lot of luck involved. Counter to what the author is saying, you do need a degree or some level of measurable exp…
It seems odd, given that highly successful startups overwhelmingly were "easy" startups (including one of the examples he mentions - Instagram).
As a matter of survivorship bias, it would be shocking if there wasn't some surviving 'easy' photo-sharing startup. But looking at it prospectively, I think his point was: you could be fending off 9 competitors rather than 999 competitors, not knowing in advance if you're going to be the 1 survivor.