Fogg Behavior Model
behaviormodel.org
Fogg Behavior Model
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Re: Fogg Behavior Model
#2One of my previous teams paid to have Fogg come in and train us on both his behavior model, and also on how to do feature planning.
The lesson on feature planning was revolutionary for my team. We went from shouting and arguing during planning meetings to everyone walking out happy with all the decisions that were made. He teaches a truly amazing process.
The behavior model itself is super useful for user journeys. My biggest take away is that when someone first downloads an application (or signs up on a website) they do so because they have a problem they want to solve, and at that moment there is a level of motivational energy that they are willing to spend. Be it adding pictures to a dating app or going through an onboarding process. If that first use is too complex, the user's motivation is exhausted and they'll drop out.
Re: Fogg Behavior Model
#3I've read Atomic Habits. Are these habits even smaller?
Re: Fogg Behavior Model
#4One of my previous teams paid to have Fogg come in and train us on both his behavior model, and also on how to do feature planning. The lesson on feature planning was revolutionary for my team. We went from shouting and arguing during planning meetings to everyone walking out happy with all the decisions that were made. He teaches a truly amazing process. The behavior model itself is super useful for user journeys. M…
Re: Fogg Behavior Model
#5[deleted]
Re: Fogg Behavior Model
#6One of my previous teams paid to have Fogg come in and train us on both his behavior model, and also on how to do feature planning. The lesson on feature planning was revolutionary for my team. We went from shouting and arguing during planning meetings to everyone walking out happy with all the decisions that were made. He teaches a truly amazing process. The behavior model itself is super useful for user journeys. M…
How's the process of getting him to present go? I'm interested in doing the same!
Re: Fogg Behavior Model
#7BJ's models are breathtakingly simple and universally applicable. Highly recommended reading
Re: Fogg Behavior Model
#8One of my previous teams paid to have Fogg come in and train us on both his behavior model, and also on how to do feature planning. The lesson on feature planning was revolutionary for my team. We went from shouting and arguing during planning meetings to everyone walking out happy with all the decisions that were made. He teaches a truly amazing process. The behavior model itself is super useful for user journeys. M…
Interesting. Can you describe what your (previous) team worked on? Was it an engineering team? I have experienced many good engineering teams who discuss calmly and with little friction, but when the big business stakeholders (and egos) come in, it's a different story.
Re: Fogg Behavior Model
#9Here is a review/summary of Dr. Fogg's 2020 book: Tiny Habits.
http://muratbuffalo.blogspot.com/2020/02/tiny-habits-2020.ht...
Re: Fogg Behavior Model
#10That this kind of basic understanding of human behavior and interaction is no longer considered common sense, at least within the business domains he's targeting, is pretty sad. How it lost its place in the basic toolkit of dealing with people isn't clear to me, but in mentoring startups over the last several years I've certainly noticed its absence and also that some are actually resistant to such ideas (although I suspect that's due more to vanity and wish-based thinking than any intellectual reasoning).
The above is in no way intended to denigrate or disagree with Fogg's work or its usefulness. In fact I applaud him for providing such work and hope that it is successful enough that it restores such knowledge of human behavior back in the expected canon of common sense.